Els Dragt, Bis Publishers
How to Research Trends Workbook – Els Dragt, Bis Publishers
Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is linked to be used in combination with the book How to Research Trends by the same author. You can use it to challenge yourself or your team to 'learn-by-doing'. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don't just read How to Research Trends, get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.
How to Research Trends – Els Dragt, Bis Publishers
Trend research can be executed in a structured manner, but how to learn this? There are many books on mainly long-term future studies, which include trend research as a part of future studies and trends almost as givens. There are also many books targeted at business professionals explaining the relevance of trends for commercial success. But there are not so many books deep diving into the process of trend research and explaining ‘how to’. This book will provide the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. You will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kickstart innovation. You will learn by doing with the various exercises while interviews with experts will guide you in becoming a trend researcher. This book is written for students, young professionals and anyone else who want to get acquainted with trend research on a bachelor level. It brings trend theory in an accessible manner without devaluing the subject of trend research.